Website Optimisation for Search Engines

SEO begins by paying attention to the internal options you have to build your website for search engine visibility.

Valuable SEO Tips for You

Search Engine Optimisation (SEO) of a website takes focused time and some skill but you do not have to be a professional to get the basics right.

In our experience, and we have made the mistake too, we can be temped to take a deep breath when we have finished putting the words and images together to create our website, without paying needful attention to SEO. 

Many of us are using content management systems to develop and edit our websites. Thankfully most of these do assist us greatly to get SEO started at least. However, we still need to complete the detailed work:

• checking that the key terms in the text and tags of each web page are consistent with the page's title and description tags;
• in other words, the meta title, description and keyword tags need to accurately reflect the page content;
• having unique meta tags for each page - often I find that a set of universal meta tags are applied to all pages which is better than nothing, but not enough;
• ensuring that every  image has an alt tag not only to advise those who have turned images off or who are blind, but also to added relevant content to the web page - assuming the image has something to do with the page subject;
• making sure that Head tags are there containing main key terms for the web page - another way of telling the search engines what we think are the key terms for this page;
• linking your website to Google Analytics and Webmaser Tools to ensure that you can check down the track periodically that your website is performing as you wish;
• working to ensure that clients and others interested link to your website from theirs, especially if their content is in any way relevant to yours, offering to reciprocate by placing a link to their site on yours - this is called back linking;
• if possible, trying to get back links from Google Page Rank (PR) 4+ websites to your web site which will contribute to your page rank growing and you getting more page one listings for your key terms.

If you pay attention to getting these SEO factors done well, you be well on the way to making your website work for you as the marketing and promotional tool it should be.

By the way, why don't we swap links on our websites. Value Websites has PR4 with Google, so it may well be worth your while. Place the code below on your website and let us know. We will respond by linking back to you. Happy to do this as a freebie - win: win for both of us!

---

Value Websites

THE HTML CODE

<p><strong><a target="_blank" href="http://www.valuewebsites.co.nz/">Value Websites</a></strong>design, develop and edit professional websites.</p>

HOW IT MIGHT LOOK ON YOUR WEBSITE

Value Websites design, develop and edit professional websites.