There are key challenges when writing web copy.
When we write for the web we have minimal time to impact and persuade our website visitor. Less than 30 seconds.
Our web words and images need to be clear, impactful and succinct. We need to mean what say, and say it in just a few words.
Then there is the issue of using the right words to impact the search engines. Search engine optimisation (SEO) is about having our key words and phrases in the right places with the right density. The search engines cannot read images, it is words that impact and determine our search engine placement.
Unless we are willing to spend money on Adwords campaigns, there are a number of key factors. Like putting keywords in heading tags. Keeping sentences/points short is also important. For more on the subject get our "Website Copywriting Gems".
When we write for the web we have minimal time to impact and persuade our website visitor. Less than 30 seconds.
Our web words and images need to be clear, impactful and succinct. We need to mean what say, and say it in just a few words.
Then there is the issue of using the right words to impact the search engines. Search engine optimisation (SEO) is about having our key words and phrases in the right places with the right density. The search engines cannot read images, it is words that impact and determine our search engine placement.
Unless we are willing to spend money on Adwords campaigns, there are a number of key factors. Like putting keywords in heading tags. Keeping sentences/points short is also important. For more on the subject get our "Website Copywriting Gems".
This is our primer on Web Copy Writing subtitled - 52 Ways to Add Value to your Web Copy. Join our eList and it's yours to download.
Our Copy Writing Credentials
Value Websites are experienced in writing to be read in print and to speak. Since 1998 as, web marketers and website designers, we have been writing for the web. While we are still students of the art, we know a few things about web copywriting!
Our Copy Writing Credentials
Value Websites are experienced in writing to be read in print and to speak. Since 1998 as, web marketers and website designers, we have been writing for the web. While we are still students of the art, we know a few things about web copywriting!