How We Add Value to Your Website

Our June promotion is about adding value to your website or website assets like email list, email newsletter, copywriting, form assets, SEO, Adwords, imagery, audio visual resources, etc.

When we talk about adding value, we are essentially on about increasing: 

1. Traffic and hits to your website or web property; 
2. Usability - improving user experience so users stay longer and explore deeper into your web and abandon making a desired response less often ; 
   
3. SEO effectiveness so that you have page one ranking in search engines for more key terms;
4. Adwords campaign responses through choosing effective key terms and testing them to achieve better performance;
5. Business and website profitability.

In short, ensuring your website assets increase in value.

Recently we have been thinking a lot about website valuations and the factors that contribute to an increasingly valuable website asset. As the web matures and as web owners consider selling their website/s and businesses with a website, our focus is moving more to ensuring that we work with web owners to establish and achieve both short and longer term goals. It is not just about getting a website up and running and optimised for immediate traffic, service delivery and sales. It is also about building in sustainability through testing, tweaking, editing, rewriting, improving SEO and generally taking a broad approach to improving the web/site asset value.

Two resources we offer clients are:

1. A website eValuation Report which is a 12 point check of the following:
   
   - General Considerations
   - Design Factors
   - Menu/s
   - Imagery
   - Text Issues
   - Copy writing
   - Credibility of Web Asset
   - Products/Services
   - Conversion Pathway/s
   - Usability - friendly or otherwise
   - Speed Test/s
   - Search Engine Optimisation (SEO)
   
   We will spend around 2 hours having a good look at your website (or other web property) and produce an approx. 1,000 word Report highlighting what's good and what's not so good. This report will include at least 5 suggestions (usually) for improvement of your web asset. 
   
   We will charge you $100+GST for this eValuation report.
   
   
2. A website Valuation Report that will dig a little deeper. It will begin with a website eValuation as in 1. above. From there, having asked you about your website's net profitability in the last financial year and how it is tracking now, you will be asked for access to traffic statistics. Usually we will ask for a temporary login to your Google Analytics account and, if you had Adwords campaigns running during the period of the financials provided, for your Adwords login info. Of course, we do this conditional on our disclosing nothing of this info., other than to the person's requesting the Valuation.
   
   Our Valuation Report will be based on the methodology outlined in an earlier VW Blog post: 
   http://www.valuewebsites.co.nz/vw-news/what-value-a-website
   
   In summary: our Valuation approach is to assess the cost of replicating your website in accordance with the eValuation report, determining the cost of generating the level of traffic you currently receive, and adding owner/staff expenses associated with a website development project. The website Value established is then compared and checked against the website's current net profitability using a multiplier (between 0.8-1.6) assessed by the Valuer.
   
   Our Valuation report sells for $250+GST.

Buy a Website eValuation or Valuation Report